Introducing More Ways to Connect and Share Moments
Every day people use Facebook to share moments with their friends. Today we’re introducing a marketing program to invite people to share and talk about events and moments that are happening in their communities and around the world.
Messages from Facebook will appear at the top of News Feed about a specific event or moment. Our goal is to:
Give people ways to connect and share with friends during holidays and events
Help people discover fun and interesting cultural moments
Celebrate moments in history that continue to make the world more open and connected
Here are some recent examples of moments that we’ve shared with people in the US:
Share a Holiday Card
Starting today, people will see a message from Facebook in their News Feed wishing them Happy Holidays. People will be invited to share a holiday card with their friends on Facebook and choose from a set of 18 custom-designed cards.
Like a cautious parent,Facebook is giving teen users new freedom despite risks. For the first time, users under 18 can post publicly. The logic is that other sites don’t restrict kids, teens are getting more web savvy, and young celebrities want a voice. This could let minors publicly share things they’ll regret, so they must manually opt in to public sharing and confirm they understand the risks. Somewhat disingenuously, Facebook frames its blog post about the change as being about adding more protection for teens. It starts off saying that now when people age 13 to 17 sign up, their posts to the News Feed are defaulted to “friends only” instead of “friends of friends (fof)” as they were before. That is important because many people don’t change their default settings, and if you have thousands of friends with thousands of friends, the fof setting would share your posts to more than a million people.
But considering there are 1.15 billion people on Facebook already, and its growth has…
Instagram has gone through a whirlwind of changes the past few months. Between bookmarks, likable comments, live video, tags, zoom, drafts, Stories and of course the controversial algorithmic feed – no one can argue that the Facebook-owned photo sharing app hasn’t been innovating at a rapid pace. But the real question is what effect are these product enhancements having on the bottom line – which in the case of Instagram is measured in user growth. And the answers seems to be that it’s working. The app just announced that they have grown to over 600 million monthly active users. This is almost 10% of the world population – and 100 million more than the company had 6 months ago when they announced a milestone of 500M monthly actives. As a comparison, it took about 9 months to get from 400M to 500M monthly actives – so their growth is still accelerating, even with such a large user base. While the growth over the past 6 months was still broad-based, the company noted that they were doing p…