Skip to main content

Facebook implements brand safety, doing it "manually" (crowdsourcing?)

إضافة تسمية توضيحية
I just read that Facebook started thinking about brand safety, and will restrict ads from appearing next to content that may be controversial (e.g., adult-oriented content).

I was rather surprised to find out that Facebook has not been doing that already. It is know that Facebook has been using crowdsourcing to detect content that violates the terms of service. So, I assumed that the categorization of the content as brand-inappropriate was also part of that process. Apparently not.

Given the similarities of the two tasks (the difference between no-ads-for-brand-safety and violating-terms-of-service is often just part of intensity of the offense), I assume that Facebook is also going to adopt a crowdsourcing-style solution (perhaps with a private crowd), and then they will build a machine learning algorithm on top using the crowd judgements. At least the wording "In order to be thorough, this review process will be manual at first, but in the coming weeks we will build a more scalable, automated way" in the announcement seems to imply that.

Or perhaps, to blow my own horn, Facebook should just use Integral Ad Science, (aka AdSafe Media). At AdSafe, we built a solution for exactly this problem back in 2009, employing a combination of crowdsourcing and machine learning to detect brand-inappropriate content. We did not go just for porn, but also for other categories, such as alcohol use, offensive language, hate speech, etc. In fact, most of my work in crowdsourcing was inspired, one way or another, through the problems faced when trying to deploy a crowdsourcing solution at scale. Also, except for the academic research, my work with Integral also led to one of the best blog posts that I have written, "Uncovering an advertising fraud scheme (or, the Internet is for Porn)".

Perhaps, the next step is to demonstrate how to use Project Troia, together with a good machine learning toolkit in order to deploy quickly a system for detecting brand inappropriate content. Maybe Facebook could use that ;-)

Popular posts from this blog

how to share all group facebook one click and very easy

Facebook Starts Letting Teens Post Publicly

Like a cautious parent,Facebook is giving teen users new freedom despite risks. For the first time, users under 18 can post publicly. The logic is that other sites don’t restrict kids, teens are getting more web savvy, and young celebrities want a voice. This could let minors publicly share things they’ll regret, so they must manually opt in to public sharing and confirm they understand the risks. Somewhat disingenuously, Facebook frames its blog post about the change as being about adding more protection for teens. It starts off saying that now when people age 13 to 17 sign up, their posts to the News Feed are defaulted to “friends only” instead of “friends of friends (fof)” as they were before. That is important because many people don’t change their default settings, and if you have thousands of friends with thousands of friends, the fof setting would share your posts to more than a million people. But considering there are 1.15 billion people on Facebook already, and its growth has…

Instagram surges past 700M users, fueled by algorithmic feed

Instagram has gone through a whirlwind of changes the past few months. Between bookmarks, likable comments, live video, tags, zoom, drafts, Stories and of course the controversial algorithmic feed – no one can argue that the Facebook-owned photo sharing app hasn’t been innovating at a rapid pace. But the real question is what effect are these product enhancements having on the bottom line – which in the case of Instagram is measured in user growth. And the answers seems to be that it’s working. The app just announced that they have grown to over 600 million monthly active users. This is almost 10% of the world population – and 100 million more than the company had 6 months ago when they announced a milestone of 500M monthly actives. As a comparison, it took about 9 months to get from 400M to 500M monthly actives – so their growth is still accelerating, even with such a large user base.
While the growth over the past 6 months was still broad-based, the company noted that they were doing p…