Skip to main content

Instagram's next big feature will be live video



Instagram's going to transform once again.

After copying Snapchat Stories with its own Instagram Stories, Instagram is now preparing to introduce live video, joining the likes of Facebook Live, Twitter's Periscope and YouTube Live, according to a recent interview Kevin Systrom, CEO of Instagram, gave to the Financial Times.
Last month, the Russian website T Journal published screenshots and a short video of what appeared to be a live video feature Instagram was secretly testing. 
Instagram declined to comment on the feature. The company frequently tests new features with small groups of users; the tests, however, aren't confirmation that they'll ever become official (some never get released to everyone).
But live videos are definitely coming. 
Systrom confirmed the company is planning to bring live video to its massive 500 million-plus monthly active users.
"If I’m trying to strengthen relationships with someone I love, them streaming video to me live would be an amazing way to be closer to them."
"Live is really exciting for us. I think it can enhance what we’re doing," Systrom told the Financial Times. "If I’m trying to strengthen relationships with someone I love, them streaming video to me live would be an amazing way to be closer to them."
The FT's report didn't mention when live videos will be rolling out to Instagram. Our guess is soon if Systrom is OK with talking about it publicly.
Introducing live videos will further bolster Instagram as theplace to create and share videos. With more than 100 million daily users viewing Instagram Stories since the feature launched this summer, there is a tremendous opportunity to leverage these eyeballs as they shun traditional video TV broadcasts for live content that's more personable and "authentic."
"If you’re the CEO of a company and all of a sudden 100m people are using a new format every single day, it’s not something you ignore. You push investment into it," Systrom told FT.
One thing that will be interesting to watch is how Instagram's live videos will affect Facebook Live. The two will, no doubt, be able to co-exist, and Facebook, which owns Instagram, will reap benefits from both platforms, but which one will the people choose?

Whatever happens, start getting ready to "Go Insta.

Popular posts from this blog

how to share all group facebook one click and very easy

Facebook Starts Letting Teens Post Publicly

Like a cautious parent,Facebook is giving teen users new freedom despite risks. For the first time, users under 18 can post publicly. The logic is that other sites don’t restrict kids, teens are getting more web savvy, and young celebrities want a voice. This could let minors publicly share things they’ll regret, so they must manually opt in to public sharing and confirm they understand the risks. Somewhat disingenuously, Facebook frames its blog post about the change as being about adding more protection for teens. It starts off saying that now when people age 13 to 17 sign up, their posts to the News Feed are defaulted to “friends only” instead of “friends of friends (fof)” as they were before. That is important because many people don’t change their default settings, and if you have thousands of friends with thousands of friends, the fof setting would share your posts to more than a million people. But considering there are 1.15 billion people on Facebook already, and its growth has…

Instagram surges past 700M users, fueled by algorithmic feed

Instagram has gone through a whirlwind of changes the past few months. Between bookmarks, likable comments, live video, tags, zoom, drafts, Stories and of course the controversial algorithmic feed – no one can argue that the Facebook-owned photo sharing app hasn’t been innovating at a rapid pace. But the real question is what effect are these product enhancements having on the bottom line – which in the case of Instagram is measured in user growth. And the answers seems to be that it’s working. The app just announced that they have grown to over 600 million monthly active users. This is almost 10% of the world population – and 100 million more than the company had 6 months ago when they announced a milestone of 500M monthly actives. As a comparison, it took about 9 months to get from 400M to 500M monthly actives – so their growth is still accelerating, even with such a large user base.
While the growth over the past 6 months was still broad-based, the company noted that they were doing p…