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Google Wallet pulling support for gift, loyalty cards

Google Wallet
A little bit of bad news tonight if you use Google Wallet for gift cards and loyalty cards. According to an e-mail that just went out, support for NFC redemption of gift cards and loyalty cards will end on Aug. 21. Any remaining balance will have to be spent by then.
Google stresses that all other Google Wallet features remain — including the NFC tap-to-pay functionality — and even hints that "other options for gift and loyalty car redemption within Google Wallet" might be on the way.
Here's the full deal:
Thanks you for being a Google Wallet user.
You're receiving this email because you've added gift and/or loyalty card to your Google Wallet app, and there's a change coming soon that will affect you.
On August 21, 2013, we are ending the current NFC redemption of gift and loyalty cards added to Google Wallet. If you've already redeemed your gift cards, you don't have to do anything. If you have a balance remaining and you'd like to spend it using the tap and pay functionality, you must do so by August 21st. If you still have the physical gift cards, they will continue to work even after August 21st.
Please note that this does not impact NFC credit and debit card payments, and you'll still be able to tap your phone to make purchases.
We're working with retailers on other options for gift and loyalty card redemption within Google Wallet, and are excited to share them with you soon.
If you have any questions, feel free to email or call us.
Sincerely,
The Google Wallet Team.

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